During years of modelling and acting all over the world our founder Lee Levi always struggled with maintaining a sustainable skincare routine. The global impact and the environment always had a negative impact on her skin. Every time that Lee returned to Denmark, her skin magically became healthier and improved it’s condition. When she went out on the road again, she always wished she could bring these conditions and great skin with her, but she couldn’t. Inspired by the beautiful nature of Romo, the island where Lee grew up, she decided to start her own skincare line. Using only pure ingredients from Denmark, consisting of a simple four step, day and night routine, PURELEE is finally here.
You can follow our journey @pureleeskin on Instagram.