During years of modelling and acting all over the world our founder Lee Levi always struggled with maintaining a sustainable skincare routine. The global impact and the environment always had a negative impact on her skin. Every time that Lee returned to Denmark, her skin magically became healthier and improved it’s condition. When she went out on the road again, she always wished she could bring these conditions and great skin with her, but she couldn’t. Inspired by the beautiful nature of Romo, the island where Lee grew up, she decided to start her own skincare line. Using only pure ingredients from Denmark, consisting of a simple four step, day and night routine, PURELEE is finally here. 

Inspired by the early summer sunrise in Denmark. PURE Day is all about feeling reborn & alive. The cleansing face soap. The lifting serum with aloe vera and silk protein. The cell up face cream with roses from Denmark, and the cellulite body lotion with danish citrus, camomile and fennel.

Inspired by the warm Danish summer nights. PURE Night is all about healing your skin & feeling calm, before going to sleep. First of all, the cleansing face soap. Then, Lee's favorite products for achieving soft skin, the almond and seaweed scrub. Then, the hydration face oil with vitamin F and jojoba oil that smells like a boqetue of summer flowers. Lastly before bed, the wonderful cellulite body lotion with Danish citrus, camomile and fennel.